Think you've exhausted your uses for content?
No. Content is very useful for marketing and attracting customers, but that is certainly not the only thing it's good for.
We understand HOW content helps you bring traffic, but what USES can you make of the content you have? Here are a few ideas:
Create a Website
You can CREATE a website with content.
Yes, if you are just starting out with your business, or are starting a new business online you are in dire need of CONTENT. As explained previously, websites should be based on relevant, informative, engaging content. By creating information and converting it into an optimized website you can easily build a website that has value both to your visitor and to the search engines.
Write a Book
One of the most popular products to sell online is electronic books, or ebooks as they are commonly called.
Ebooks combine the best of the online experience by providing information (which is what most internet users are looking for) with the ease of a downloadable product. That means no inventory, packing or shipping. Also you capitalize on the internet users' demand for instant gratification. Wanting the information and being able to access it immediately are big draws for your customers.
If you're not selling the book, you can still use your content to create a free give-away for your subscribers. Not only do they get a valuable item for free (which is what everybody wants) but you can keep in contact with them and build on that relationship for other business offers.
Build a Blog
If you don't know what a blog is then get ready…
Blogs began as personal entries, similar to an online diary, which allowed individuals to voice their opinions or discuss a favorite hobby, idea or topic.
Now blogs are used by many online businesses as a way to attract an audience through an informal source. Blogs are generally content-rich and give advice or news about an industry, product or service related to the business of the blogger (the term coined for those who write blogs).
Blogs are often used to indirectly attract an audience by providing valuable information for free. Some bloggers permit readers to subscribe to their blog or even add comments to their postings. While not as interactive as a forum, those who follow a particular blog are not necessarily interested in the business, but because they are receiving information on a topic of interest they are kept in contact with that business by choice, making blogs a good way to develop customers.
By posting articles as often as possible, you can write a blog on nearly any subject imaginable. For instance, if you are selling model planes you will likely find a willing audience that wants to hear about competitions, new products and personal antidotes on the topic. A blog created for that purpose will engage your market without directly advertising to them - creating a ‘warm' market that will turn to you first when purchasing model planes.
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