If you are using your content to draw the attention of search engines you will find many different opinions on how to best optimize your web pages.
Outlined here are some simple techniques that will do well with any content page and especially well with keywords that are not being commonly used by other sites. If you can locate keywords related to your website that are not being currently focused on by bigger sites you may find your pages easily placing high in the natural search engine results.
First add your keyword or phrase in the
tag.
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Next add the words or phrase in the <meta keyword> tag as well as a short descriptive line in the <meta description> tag. Do not become overly repetitive or advertising with your wording, although using words that incite curiosity is fine since they may appear as the description used for your listing.
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When writing your headline be sure to use the keyword or phrase and place it in Header 1 tags which will appear as <h1> and </h1> on either end of your title.
<br><br>
Try to use the word or phrase several times in the first few hundred words that appear on your webpage. If your site has columns, be sure to count the first column as your starting point as the search engines will read left to right just like you do - down the first column before moving to the next.
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Make use of the keywords or phrases by integrating them into your content as naturally as possible. It may be possible for the search engines to determine if a word is not fitting into proper grammar usage and is only being used for optimization.
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In the same regard you should be cautious about over using the word or phrase which may also ‘tip off' the search engines.
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Whether these tactics work for you is greatly determined by the quality of the research used to select keywords or phrases as well as other factors, known and unknown, which the search engines apply to determine your position in the listings.
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Optimizing several pages with different keywords can allow you to test this out. Words or phrases that have high competition may be less likely to make it to the top, but if the competition didn't do their homework (especially if you're working in a niche area) you may be very surprised by the results.
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