Information
Information is the basis of the internet. By providing search engines and visitors with plenty of information on your topic you will provide plenty of opportunities for the search engines to list you in the search results.
By creating information you will also become a resource for other websites that may link to you, providing your site with valuable hyperlinks. Information is a great way to show your visitors that you have something worthwhile to impart and they'll be more likely to recommend you to others.
Information can be news related to your topic, updates, commentary or tips and hints. Everyone loves a ‘how-to…' format, so consider creating one for your site for the most attention.
Web Pages
Websites NEED pages. The more, the better.
Having a website filled with keyword-filled, template style pages will not impress the search engines or your visitors. However, websites with pages of real content and relevant links to other sites will become a feeding ground for the search engines.
Slowly but steadily adding pages of real content will help your site attract the search engine spiders on a regular basis. This is the ‘tortoise wins the race' philosophy to making friends with the search engines!
Creating content for these pages is crucial. Your visitors may land on a page of your site that is not the main page. Having information on every page that focuses attention on your main product or service will generate more interest and sales.
Newsletters
Have you heard that ‘the money is in the list'? What list are they talking about?
Your SUBSCRIBER list. Yes, with close to 80% of sales taking place after the first contact it is imperative that every website have a newsletter when possible. The percentage of sales goes up with each contact - the highest percentage being made after 5 to 7 contacts.
But to have a newsletter you must have content! So start putting some ideas together and write those newsletters. Set up your website to attract subscribers and wait for the follow up of traffic as they open their email and come back to your site.
By giving your subscribers relevant and valuable content, you can build trust and can offer suggestions to promote your products, services and affiliate links. Your visitors will judge you based on the value of the content you send. If you only advertise without giving beneficial information for free, your subscribers may soon start deleting your emails without reading them.
Develop a series of brief but informative articles. Perhaps the bulk of the information can be created on an optimized webpage and an introduction be presented in the newsletter while directing them to your site for further information.
Getting your subscribers back to your site should be the primary objective.
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