Free reports are a great way to attract subscribers to your newsletter. These reports can also be given away by other people (on related websites) with a link to YOUR website inside. You provide them something to give to their customers for free and you get the traffic that follows!
By including a free report on a topic that is relevant and of interest to your visitors as a subscription bonus you can entice hesitant visitors to sign up for your newsletter. Make certain the report has value for the subscriber or they may feel it was simply a bribe to capture their email address.
Identify a problem or question that might attract your visitors. Write a two or three page report that gives a partial solution. Indicate your product or service as part of the solution, but do not necessarily make it sound like an advertisement.
To create your report you can provide more details to your service than is listed on your webpage (ie: ‘Find out how YOU can save money on home repairs with this special report…). You might also try one that warns of a danger (Are you putting YOUR family at risk? Find out with this special report…).
Send the report via an autoresponder or manually send it to your subscribers as soon as possible so they remember to open their email.
Submission to Article Directories
If you are writing content for your own website then you don't want to overlook the benefits of sharing your efforts with others.
By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to an article directory.
These directories get spidered by the search engines on a regular basis because of the high value of the content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who look for articles in the directories for use on their sites.
When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link to your website. Not only will you gain visitors, but you will benefit from the hyperlinks that are created.
Submission to Relevant Websites
Another beneficial use for articles is to offer them directly to sites you would like to share an audience with.
This is not only a great way to gain credibility for your topic, but will provide useful hyperlinks all over the internet. Sometimes you can even get links from sites that would not agree to a formal link exchange request. If the site which uses your article is a high traffic site you will also gain invaluable exposure to the visitors reading your article.
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